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FIND OUT MORE

 

CONFIDENTLY TURN YOUR CREATIVE PASSIONS INTO A PROFITABLE PROFESSION

In just 10 weeks you will get all the tools you need to set up & run a meaningful & profitable art business 

ENROLEMENT OPENS MAY 20TH

JOIN THE WAITLIST
 
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ENROLMENT OPENS MAY 20th 2020

FIND OUT MORE
JOIN THE WAITLIST
WHAT IS COVERED IN THE COURSE?
FREQUENTLY ASKED QUESTIONS

START TO FINISH, THIS COURSE WILL GIVE YOU ALL THE TOOLS YOU NEED TO SET UP & RUN YOUR ART BUSINESS

ARE YOU READY TO TURN YOUR PASSION INTO A PROFESSION?

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"She lays a strong foundation."

"Sonja is an amazing teacher & coach. Her lessons are easy to follow and have a clear structure. She has a profound knowledge of the arts and lays a strong foundation helping artists follow their calling and fulfil their art dreams."

MAYRA PANKOW - GERMAN FINE ARTIST
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"Practical & Insightful."

"I got to know Sonja as a sparkling woman who can convey her teachings with clarity & humor. She is empathic to her audiences needs and she knows how to make her teachings practical and insightful, sharing many examples.

MARION DE JONG - DUTCH ART ACADEMY
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"Clear explanation & examples."

"After attending Sonja's online training, I have a better understanding of what my artist website needs, and especially why! Sonja's clear explanation and examples help! I have the courage to tackle my website again..."

CORINE KRAAK - DUTCH FINE ARTIST
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FREQUENTLY ASKED QUESTIONS
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LET'S DO THIS TOGETHER

 

Whether you are just starting out or you have been a working artist for awhile this 10-week course will give you the framework you need to take your art out of your studio and into the hands (and lives) of your perfect art audience.

 

EACH MODULE IS DESIGNED TO GIVE YOU ALL THE PRACTICAL STEPS YOU NEED TO GROW YOUR ART BUSINESS.

 

THERE IS A LOT TO LEARN SO LET'S START THIS EXCITING ARTIST JOURNEY TOGETHER!

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SONJA SMALHEER - ARTIST, COACH & COURSE CREATOR

 

"This course has been a long time in the making. When I graduated from the art academy my certificate said I was an artist but I had no clue how to actually set up & run my art business."

 

"ALL I HAVE LEARNT I HAVE POURED INTO THIS COURSE!"

 

"ONE OF MY GREATEST JOYS IS EMPOWERING ARTISTS TO FULLY EMBRACE THEIR CREATIVITY & SHOW THEM PRACTICAL STEPS TO TURN THEIR PASSIONS INTO A MEANINGFUL PROFESSION. THIS COURSE IS THERE TO SHOW YOU HOW!"

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  • Laying a Strong Foundation
  • Moving from a Hobby to a Profession
  • 5 Keys to Working Artist Success
  • Owning your Gift
  • Building a Vision 
  • Artists Affirmations

 

 

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  • Finding your Artistic 'Why'
  • Discovering your Artist Success Path 
  • How to Navigate the Seasons of Creativity
  • Setting up an Effective Art Routine
  • Defining your Art Goals & Planning to Achieve them

 

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  • How to get more YOU in your Art
  • Unlocking your Creative Superpowers
  • Working in Themes & Series
  • Attracting Collectors
  • Taking Commissions 
  • Framing & Preparing to Share your Art
  • Cultivating an Expert Status
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  • Pillars of Art Business Success
  • Unravelling Art Marketing Myths
  • Turn Followers into Raving Fans
  • 7 Rules to get your Art Price just Right
  • Exploring Diverse Revenue Streams
  • Managing your Artist Income

 

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  • Creating a Marketing Plan
  • 3 Types of Art Marketing Strategies that actually Work
  • Finding & Connecting with your Art Audience
  • Creating Prints, Reproductions & Licensing your Art
  • Sustainable Systems for Consistent Selling
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  • Writing a Stellar Artist Statement
  • Public Speaking Tips for Extrovert & Introvert Artists
  • Crafting Emails your Followers Actually Read
  • Newsletter, Blog & Content that Promote & Sell your Art
  • Red Flags to Heed before Stepping Out
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  • Create a Portfolio that has the WOW Factor
  • 10 Best Tips to Photograph your Art
  • Film like an Expert, Go LIVE like a Pro
  • Resources, App’s & Tech Tips to make Compelling Images
  • DIY your own Photo Studio
  • Prepare & Style a Personal Photoshoot

 

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  • Ingredients of a Winning Art Website
  • Creating, Communicating & Storytelling through your Website
  • App’s, Resources & Plugins to Optimize your Website Performance
  • Setting Up your Online Shop
  • How to get more Eyes on your Art
  • Artist Website Reviews

 

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  • Finding a Platform that Works for You
  • Using Social Media to Promote & Sell your Art
  • Attracting & Nurturing an Engaged Online Community
  • Writing an Effective Post  
  • Social Media Planning that doesn’t feel like a Full-Time Job
  • Posting Tips, Tools & Strategies

 

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  • Working with a Gallery
  • Do’s & Don'ts of Setting Up Show’s, Workshops & Art Retreats
  • Start to get the Attention of the Press
  • What to do when the Pressure is On! Dealing with Doubts, Deadlines & Dismissals
  • Preparing for Progress & Promotion
  • Celebrating your Success
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  • Join an Active Art Community
  • Daily Art Conversations
  • Meaningful Connections
  • Encouragement & Inspiration
  • Sharing Tips & Tricks
  • Networking with other Artists

 

 

 

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  • Access to a Closed, Students-Only FaceBook Group
  • Weekly 60 - Minute Group Coaching Session
  • Additional Live Teaching per Module
  • Live Q&A Sessions to Answer all your Burning Course Questions

 

 

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JOIN THE WAITLIST
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