The Online Course to Help You Grow Your Art Business
Everything you need to know to effectively sell your art & become a confident, professional working artistJOIN THE WAITLIST
JOIN US IN 2022
Just because the doors are closed doesn't mean you have to stand still
Join the waitlist to receive steps to best prepare yourself for when you join us in 2022
To Increase Revenue and Become a More Productive Artist, You Have to Master the Basics of the Art Business
But There's a Problem...
- What you have tried so far isn’t working
- Nobody has given you a plan
- There are already so many artists
- You have no idea how to sell your art
- Marketing feels forced & salsey
- You think you’re not talented or educated enough
The Working Artist is More Than a Course, it's a Framework of Systematical Steps to Help You Turn Your Creativity into a Revenue Stream
In Just 12 Weeks You'll Get all the Tools you Need to Set-Up & Run Your Art Business No Matter Where You are on Your Artist Journey
Let's do this together
Your art is precious and what you create matters.
But as an artist, maker, and creator you know better than anybody else that your art won't just magically sell itself.
It's time to turn your art dream into action steps so that you can start to sell more art and see growth in your art business.
This comprehensive 12-week course is a step-by-step training for smart artists ready to turn their creativity into a sustainable, meaningful & profitable profession.
The Working Artist course has been written with the artist in mind.
I'm convinced that the lessons, worksheets, video's and teaching sessions will help you grow as an artist and build a sustainable art business.
"I have my first solo exhibition opening next month."
"Sonja made me realise that being intentional is vital when you're selling your art - nothing JUST happens. I now have my website up and running and my first solo exhibition is opening next month."
JANE BEAUMONT - U.K. FINE ARTIST
"I started to think like an entrepreneur."
"I'm a stone sculptor from the South of Germany. Before I started the Working Artist Course I was already working as an artist. The course helped me become more conscious of my core values, why I make my art, and that this really matters in my personal life and also in my art. I started to think more like an entrepreneur and sell my sculptures and take next steps. Two words that are new in my vocabulary are Bold and Intentional…….and that's how I will keep going."
MONIKA MEYER - STONE SCULPTOR
"I took steps I might never have dared otherwise."
"The Working Artist Course is such a beautiful course. It taught me so much about the depth and breadth of artistry and entrepreneurship. No matter where you are on your art journey this course gives you concrete starting points to build upon. The challenges in the course helped me to take steps that I might never have thought of or dared otherwise."
CARIEN MOOIBROEK - DUTCH FINE ARTIST
SONJA SMALHEER - ARTIST, COACH & COURSE CREATOR
"This course has been a long time in the making. When I graduated from the art academy my certificate said I was an artist but I had no clue how to actually set up & run my art business."
"All I've Learnt I've Poured into this Course."
"ONE OF MY GREATEST JOYS IS EMPOWERING ARTISTS TO FULLY EMBRACE THEIR CREATIVITY & SHOW THEM PRACTICAL STEPS TO TURN THEIR PASSIONS INTO A MEANINGFUL PROFESSION. THIS COURSE IS THERE TO SHOW YOU HOW!"
- Laying a Strong Foundation
- Moving from a Hobby to a Profession
- 5 Keys to Working Artist Success
- Owning your Gift
- Building a Vision
- Artists Affirmations
- Finding your Artistic 'Why'
- Discovering your Artist Success Path
- How to Navigate the Seasons of Creativity
- Setting up an Effective Art Routine
- Defining your Art Goals & Planning to Achieve them
- How to get more YOU in your Art
- Unlocking your Creative Superpowers
- Working in Themes & Series
- Attracting Collectors
- Taking Commissions
- Elevate your Art
- Cultivating an Expert Status
- Pillars of Art Business Success
- Unravelling Art Marketing Myths
- Turn Followers into Raving Fans
- 7 Rules to get your Art Price just Right
- Exploring Diverse Revenue Streams
- Managing your Artist Income
- Creating a Marketing Plan
- 3 Types of Art Marketing Strategies that actually Work
- Finding & Connecting with your Art Audience
- Branding your Artistic Voice
- Creating Prints, Reproductions & Licensing your Art
- Writing a Stellar Artist Statement
- Public Speaking Tips for Extrovert & Introvert Artists
- Crafting Emails your Followers Actually Read
- Newsletter, Blog & Content that Promote & Sell your Art
- Create a Portfolio that has the WOW Factor
- 10 Best Tips to Photograph your Art
- Film like an Expert, Go LIVE like a Pro
- Resources, App’s & Tech Tips to make Compelling Images
- DIY your own Photo Studio
- Prepare & Style a Personal Photoshoot
- Ingredients of a Winning Art Website
- Creating, Communicating & Storytelling through your Website
- App’s, Resources & Plugins to Optimize your Website Performance
- Setting Up your Online Shop
- Artist Website Reviews
- Finding a Platform that Works for You
- Using Social Media to Promote & Sell your Art
- Attracting & Nurturing an Engaged Online Community
- Writing an Effective Post
- Social Media Planning that doesn’t feel like a Full-Time Job
- Working with a Gallery
- Do’s & Don'ts of Setting Up Show’s, Workshops & Art Retreats
- Start to get the Attention of the Press
- What to do when the Pressure is On! Dealing with Doubts, Deadlines & Dismissals
- Preparing for Progress & Promotion
- Celebrating your Success
- Join an Active Art Community
- Daily Art Conversations
- Meaningful Connections
- Encouragement & Inspiration
- Sharing Tips & Tricks
- Networking with other Artists
- Access to a Closed, Students-Only FaceBook Group
- Weekly 60 - Minute Group Coaching Session
- Additional Live Teaching per Module
- Live Q&A Sessions to Answer all your Burning Course Questions
"I can now set goals for my future as an artist."
" I've gained a lot of knowledge and I can now make plans and to set my goals for my future as an artist. The Working Artist Course made me think differently how to combine my day job as a Communications Advisor and being an Artist. I am not there yet, but know I have now the tools to do something about it and make it happen."
CALINDA ROMPA - DUTCH FINE ARTIST
"I've everything I need to build my art business."
"I've followed several courses in recent years but none of these have given me the peace and confidence that I'm a maker. Everything that I was scared or insecure about is now on paper and in the downloaded video's, available when needed. Step by step I'll build my business. I was always in a hurry without any clear vision, and at a certain point sales stopped. I didn't have goals and lost my drive. I only saw a huge mountain and expected the promised land to be behind it.. Guess what: the mountain has exploded and the promised land is all up to me to create. Thank you so much, Sonja! The future seems bright and clear!"
SUSANNE TER HEERDT - DUTCH FINE ARTIST
"This course teaches you to be a confident artist."
"The Working Artist Course allowed me to feel taken seriously as an artist. I had the sense of not being alone in my struggles of being a creative.
This course teaches you how to become a confident artist. I now know how to create a business with my art even in these different, new times. Sonja reveals everything you need to know and what to do to be a successful artist."