Grow a Thriving Art Practice
Effectively Sell Your Art In-Person & Online
Clear Brand & Marketing Plan
Create Multiple Revenue Streams
Before you make a Profit with your Art & Become a Thriving Visual Artist, You Have to Master all the Moving Parts of Running an Art Business
But There's a Problem...
- What you have tried so far isn’t working
- Nobody has given you a clear plan
- You're tired of being paid in clicks & likes and want to earn money with your art
- Nurturing caring collectors seems impossible
- Marketing makes you feel forced & salsey
- You have no idea how to sell your art in this challenging art market
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Everything you need to know to Sell your Art & Become a Confident Professional Artist
Let's do this together
I'm Sonja —hello! I'm here to help you confidently make, market & sell your art with ease & profit without feeling overwhelmed even in these extraordinary times.
With 30+ years of creative coaching & entrepreneurship and a graduating Cum Laude in Art & Design, I know what you're up against marketing & selling your art in these challenging times.
This is why I wrote The Working Artist Course, with you, the artist, in mind. I'm convinced that the lessons, worksheets, videos, live Q&As, art community, and art expert sessions will help you grow as an artist and build a sustainable, meaningful art business.
In just 12 weeks, you'll have everything you need to effectively market & sell your art to caring collectors who are excited by what you create & are willing to pay for the value you bring into the world.
I'm not here to offer you any quick fixes but rather to encourage you to use your creativity to set up rock-solid foundations for the business side of making artwork that you can build on for the rest of your art career.
"I found focus & fresh motivation."
This course gave me the confidence to talk and write about my work. I learned the importance of focusing on one technique/style that shows what you and your art are about. Now I'm inspired and motivated to be even more successful as an artist and this is just the beginning.
ROB DE VRIES - DUTCH REALISTIC PAINTER
"I started to think like an entrepreneur."
"I'm a stone sculptor from the South of Germany. Before I started the Working Artist Course I was already working as an artist. The course helped me become more conscious of my core values, why I make my art, and that this really matters in my personal life and also in my art. I started to think more like an entrepreneur and sell my sculptures and take next steps. Two words that are new in my vocabulary are Bold and Intentional…….and that's how I will keep going."
MONIKA MEYER - GERMAN STONE SCULPTOR
"I took steps I might never have dared otherwise."
"The Working Artist Course is such a beautiful course. It taught me so much about the depth and breadth of artistry and entrepreneurship. No matter where you are on your art journey this course gives you concrete starting points to build upon. The challenges in the course helped me to take steps that I might never have thought of or dared otherwise."
CARIEN MOOIBROEK - DUTCH FINE ARTIST
From Start to Finish The Working Artist Course will give you all the tools you need to set up & run your art business.
This course is a perfect fit for visual artists wanting to turn their creativity into a revenue stream that supports a sustainable, meaningful life & business.
"I now have a clear message & marketing strategy."
The Working Artist course is clear and easy to apply. The course helped me develop a clear message & find strategic ways to market my art. My Art business is now well-organized and this gives me confidence. Sonja is an experienced coach, accessible and transparent.
MAGGIA SWETS - DUTCH ARTIST
"It helped me make my art business become a reality ."
"The Working Artist Course has taught me to believe in my art and helped me focus on the right things to make my art business become a reality. Sonja’s guidance and insight are invaluable. I highly recommend the course to anyone who is struggling with their art business."
RASMUS JENSEN - DANISH ARTIST & ILLUSTRATOR
"I run my art practice with a lot more intent & insight."
" The Working Artist course is a very complete course for all the aspects of the art business. It is beautifully designed with clear video content, PDFs, a workbook, and live Q&A sessions where you can ask your questions and connect to fellow artists. The course now helps me run my art practice with a lot more intent and insight."