The Focused Artist Lab is closed...
…but your journey doesn’t have to pause here.
The Lab is my signature 8-week group coaching program designed to help artists go from scattered and uncertain to focused, confident, and thriving. Doors are now closed, but you can join the waitlist to be the first to know when we open again.
JOIN THE WAITLISTNot ready to wait? Start here instead…
While the Lab doors are closed, I don’t want you to stay stuck. That’s why I created the Clarity Kickstart Mini Lab — a 90-minute live workshop on October 15th that will help you:
- Cut through the noise of too many ideas
- Find clarity about your creative direction
- Walk away with a simple month-by-month focus map for your art practice
It’s the perfect first step if you want a taste of what’s possible before the next Lab opens.
You're full of ideas but easily distracted
You start projects, then abandon them
You have no clear plan for your art practice
You know you’re an artist—
But showing up with clarity, consistency, and confidence? That part’s still missing.
- You're full of ideas but easily distracted
- You start projects, then abandon them
- You long for creative momentum—but your practice feels scattered, your confidence shaky, and your art invisible.
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You're not lacking talent. You’re lacking focus, structure, and support.
The Focused Artist Lab was made for artists like you—ready to move from creative chaos to intentional growth, with expert guidance and a small group of artists walking the same path.
What is the Focused Artist Lab?
This is not another passive program you forget in your inbox.
This is an 8-week, high-touch group coaching experience designed to help you:
- Build a focused, intentional creative practice
- Gain clarity on your unique voice and direction
- Develop consistency in your studio and visibility
- Move past hesitation, self-doubt, and overwhelm
- Start connecting with an audience who sees your work
In just a few hours per week you’ll walk away with practical tools, weekly structure, meaningful progress—and the confidence to begin living as the working artist you’re becoming.
Inside the Lab, You’ll Receive
8 weekly live coaching calls with Sonja
A simple weekly structure to stay focused and in flow
Creative prompts + planning tools to guide your practice
 A private, curated group of emerging artists (max.10)
Targeted feedback, accountability, and momentumÂ
Bonus resources + audio messages to keep you inspired
A clear step-by-step plan for your art practice
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 Optional 1:1 coaching upgrade (limited availability)
All calls are recorded. You don’t have to show up perfect—just ready.
This is for you if:
You’re an emerging artist feeling overwhelmed or stuck
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You crave structure but want it to feel creative, not rigid
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You’ve been hiding, hesitating, or second-guessing your work
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You’re ready to show up, be seen, and start making real progress
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You want guidance without pressure—and community without noise
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Not sure if you’re ready?
You don’t have to feel ready. You just have to say yes to focus.Â
Be first to know when The Focused Artist Lab opens (Only 10 spots!)
Get early access, behind-the-scenes insights, and the first chance to enroll in this 8-week group experience.
By submitting your name and email you will also receive my valuable weekly content and updates about my latest courses and programs.
Questions or Doubts?
What if I can’t make every live session?
I’m worried I don’t have enough time…
I feel shy about group coaching—what if I don’t want to share?
Is it worth the investment?
"I found focus &Â fresh motivation."
Sonja gave me the confidence to talk and write about my work.  She explained the importance of focusing on one technique/style that shows what you and your art are about.
ROB DE VRIESÂ -Â DUTCH REALISTIC PAINTER
"I love the connection with the other artists."
I found insights into where I am in my artist success path. I love connecting with other artists, giving each other advice, and sharing knowledge and stories.
DIDO DE BEERÂ -Â DUTCH ARTIST
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"I have a body of work ready to sell."
Before I joined, I was fluttering from one project to the next, and I had no foundation or vision for my art business. I now have the tools I need to make concrete plans. I gained insight into my vision, and I set up a marketing strategy. I have a healthy working routine, my website is complete, and I have a body of work ready to sell.
SIMONE CIERAAD - DUTCH VISUAL ARTIST
"My message is now clear and my art business is organised"
Sonja is an experienced coach. She’s accessible and transparent. I’ve achieved a lot in a short time. My message is now clear and my art business is well-organised. This gives me confidence.
MAGGIA SWETS - DUTCH ABSTRACT ARTIST
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Sonja Smalheer
Artist & Creative Coach
As a former TV director and media professional turned artist & coach, I bring over 20 years of experience in helping creatives build confidence, clarity, and connection. My work is rooted in structure—but also in story.
I know what it’s like to feel unsure, scattered, or invisible. That’s why I created this Lab: to give you the focused space you need to show up, grow, and thrive.
Let’s make this your season of creative momentum.
Only 10 artists will be accepted.
Will you be one of them?
This is your invitation to get focused, show up with clarity, and move forward with confidence.