FOCUSED ARTIST LAB
FOCUSED ARTIST LAB

From scattered to strategic—build clarity, consistency, & the confidence to become a working artist.

Join this intimate 8-week experience to gain clarity, build creative momentum, & finally step into the role of the working artist you’re meant to be.

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ONLY 10 SEATS AVAILABLE 

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You're full of ideas but easily distracted

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You start projects, then abandon them

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You have no clear plan for your art practice

You know you’re an artist—
But showing up with clarity, consistency, and confidence? That part’s still missing.

  • You're full of ideas but easily distracted
  • You start projects, then abandon them
  • You long for creative momentum—but your practice feels scattered, your confidence shaky, and your art invisible.
  • You're not lacking talent. You’re lacking focus, structure, and support.

The Focused Artist Lab was made for artists like you—ready to move from creative chaos to intentional growth, with expert guidance and a small group of artists walking the same path.

What is the Focused Artist Lab?

This is not another passive program you forget in your inbox.
This is an 8-week, high-touch group coaching experience designed to help you:

  • Build a focused, intentional creative practice
  • Gain clarity on your unique voice and direction
  • Develop consistency in your studio and visibility
  • Move past hesitation, self-doubt, and overwhelm
  • Start connecting with an audience who sees your work

In just a few hours per week you’ll walk away with practical tools, weekly structure, meaningful progress—and the confidence to begin living as the working artist you’re becoming.

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Inside the Lab, You’ll Receive

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8 weekly live coaching calls with Sonja

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A simple weekly structure to stay focused and in flow

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Creative prompts + planning tools to guide your practice

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 A private, curated group of emerging artists (max.10)

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Targeted feedback, accountability, and momentum 

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Bonus resources + audio messages to keep you inspired

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A clear step-by-step plan for your art practice

 

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 Optional 1:1 coaching upgrade (limited availability)

All calls are recorded. You don’t have to show up perfect—just ready.

This is for you if:

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You’re an emerging artist feeling overwhelmed or stuck

 

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You crave structure but want it to feel creative, not rigid

 

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You’ve been hiding, hesitating, or second-guessing your work

 

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You’re ready to show up, be seen, and start making real progress

 

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You want guidance without pressure—and community without noise

 

Not sure if you’re ready?

You don’t have to feel ready. You just have to say yes to focus. 

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Here’s What You Need to Know

Start Date: Monday, 29th September 2025
Duration: 8 Weeks
Live Calls: Weekly via Zoom (replays available)

Call Times: Monday 07.30 pm CET
Group Size: 10 artists max
Investment: €297.- (payment plan available)

This is a focused, high-touch experience. Only 10 spots available to keep it intimate and transformational.

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Be first to know when The Focused Artist Lab opens (Only 10 spots!)

Get early access, behind-the-scenes insights, and the first chance to enroll in this 8-week group experience.

By submitting your name and email you will also receive my valuable weekly content and updates about my latest courses and programs.

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"I found focus & fresh motivation."

Sonja gave me the confidence to talk and write about my work.  She explained the importance of focusing on one technique/style that shows what you and your art are about.

ROB DE VRIES - DUTCH REALISTIC PAINTER
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"I love the connection with the other artists."

I found insights into where I am in my artist success path. I love connecting with other artists, giving each other advice, and sharing knowledge and stories.

DIDO DE BEER - DUTCH ARTIST

 

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Sonja Smalheer

Artist & Creative Coach

As a former TV director and media professional turned artist & coach, I bring over 20 years of experience in helping creatives build confidence, clarity, and connection. My work is rooted in structure—but also in story.
I know what it’s like to feel unsure, scattered, or invisible. That’s why I created this Lab: to give you the focused space you need to show up, grow, and thrive.

Let’s make this your season of creative momentum.

Only 10 artists will be accepted.
Will you be one of them?


This is your invitation to get focused, show up with clarity, and move forward with confidence.

JOIN THE WAITLIST