018: USING INSTAGRAM STORIES TO PROMOTE AND SELL ART

 

 PODCAST EPISODE 018

 

 

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"Great stories happen to those who can tell them." --Ira Glas

 

As long as I can remember I loved stories. As a child my parents always read to us before going to bed. These magical moments transported me to another world. I could be the princess, the talking dog or even the villain, stealing my brother's sweets.

In stories anything is possible. Stories are entertaining powerful tools...

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017: THE POWER OF WORKING IN AN ART NICHE

 

 

One of the ways of becoming for more intentional and successful in selling and promoting your art is to be very specific about what you do and why you do it.

In order to do this you need to make choices.

  1. Choosing to become really clear and consistent in your artistic style. (In my previous podcast episode 16 we looked at the process of developing your own style.) 
  2. Choosing a specific theme, subject or in a distinct technique in order to reach a specific art...
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016: DISCOVER YOUR ARTISTIC STYLE

PODCAST EPISODE 016

 

In this busy art market it is sometimes difficult to stand out.

Discovering and developing your unique artistic style will help you create a coherent body of work that will set you apart from the rest.

 

'Artists that we remember and recognise have developed a distinct style.'

 

Have you ever thought about your own style? What makes your art unique? How do you use colour, or paint or translate your subject matter?

 

This podcast will help you...

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015: ARTIST SUCCESS STORY - LEONIE E BROWN part 2

What is the best way to sell your art?

How do you win an artist commission?

Is it best to sell your art online or through a gallery?

If you need answers to these questions then this episode is for you.

In Part 2 of my conversation with Leonie E Brown, an award winning South African Fine Artist, Leonie shares more of her valuable insights about making and selling art.


If you missed Part 1 of this episode you can listen to it here


Besides being a working, selling and...

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#014 ARTIST SUCCESS STORY - LEONIE E BROWN part 1

 

THE INSPIRING STORY OF LEONIE E BROWN - Award Winning South African Fine Artist

'Our paths crossed a few years ago in South Africa. I had seen a YouTube video of Leonie explaining her fascination for colour, paint and art. I was hooked.

Her animated gesture and expertise resonated and I decided to find out more about her. To my delight she lived close to my parents home so on my next visit to South Africa I enrolled in one of her courses.

I have since been back to learn from...

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#013 THE ARTIST SUCCESS PLAN



I love seeing artists succeed, and that's why I make this podcast and write this blog.

Resources helping artists to create with confidence, work with impact and understand the business of art.

As artists so much of what we do comes from within us, how we feel and what we think literally determines our steps. That is why I focus so much on the mindset behind good art. As artists, we need confidence and clarity as to what we do and why we create. If we want to make art with impact,...

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#012 THE SINGLE MOST IMPORTANT INGREDIENT AN ARTIST NEEDS

 

 In Northern Europe we are enjoying the last rays of summer.  Not only are the leaves turning but we return to our daily lives and you may sense a feeling of transition.

You know the saying....'A change is as good as a holiday.' But this change can cause some nasty habits to stick long after our vacation is over.

Our rhythm has changed, our sleep pattern changed, we eat differently and even-though vacations are great we can get wonderfully side tracked and it is difficult to...

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#011 HOW TO WRITE AN ARTIST STATEMENT

An Artist Statement is a document that articulates WHO you are, describes WHAT you do and voices the 'WHY' behind your art. It draws your art viewer into a more personal and in-depth experience of your art. 

This builds trust and adds value which are important ingredients when promoting and selling your art.


11 Reasons why an ARTIST STATEMENT is important


1.   You are declaring that who you are and what you do is important,
2.   It shows that you have a professional...

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#010 HOW TO SELL YOUR ART

Does the word 'sales' or 'marketing' cause you to break out in a sweat and get you running for the hills.

You are not alone!

The endless possibilities we have through social media and internet can leave artists feeling overwhelmed and it is difficult to know where and to whom to sell your art.

This is the reason I am so excited about connecting with Art Consultant, Philipp Döbeli.

Philipp is a Swiss businessman who loves helping artists sell and market their work.

In this podcast he...

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#09 ARTIST SUCCESS STORY - MARION DE JONG

Artist, author and teacher, Marion de Jong, shares her inspiring story of how she  left her life as a secretary in pursuit of her passion for art and creativity.

Even though she took art classes for years Marion was never satisfied with the results and this left her frustrated and unhappy about her art

Something was missing and on a trip to Italy she realised what it was.

This trip and her new found insights set her on a new path and it not only changed the way she executed her art but...

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